mission statement

Striving to Build a Stronger Palo Alto
Palo Alto Hotel Council
Create a value driven organization, with a goal of 100% participation of, and strong networking between, Palo Alto Hotels and Motels, to shape and steward the Palo Alto hotel industry and to collaborate with the City of Palo Alto staff and the Palo Alto City Council to support all Palo Alto businesses and the community.
Improve communication and understanding between the Palo Alto Hotel Industry and the City of Palo Alto through regular meetings with representatives from the City Manager’s office, the Building Dept., Public Works and PAPD as well as leaders of other Palo Alto Business and Professional Organizations.
Through programming, events and networking work to educate, inspire and connect our career professionals. Through collaboration and communication strive to protect and strengthen the hotel industry in Palo Alto and the overall health and vitality of the City of Palo Alto.
current issues
San Mateo County/Silicon Valley Convention and Visitors Bureau
- When did you last speak with a representative from the Bureau?
- Do you receive regular leads from the Bureau?
- Is there an ROI on your monthly payments to the Bureau?
Palo Alto plans to put a Business Tax on the ballot in Nov 2020 election
What do you know about it?
How might it affect your business?
How can the Palo Alto Hotel Council collaborate on this issue?
ADA Lawsuits
Human Trafficking
Wage & Hour Compliance
Your business targeted with an ADA lawsuit?
Aware of the mandatory training requirements for Human Trafficking - must complete by Jan 1,2020?
Let's network and share information to stay on top of these issues.
Past Outreach
Measure E Hotel Tax Increase 2018
The PAHC mounted an campaign to educate the City of Palo Alto and the Palo Alto Community about the TOT - transient occupancy tax - from the perspective of the Palo Alto hotel industry.
The passing of the November 2018 ballot measure authorized the HIGHEST transient occupancy tax rate in the State of California. This action highlights a lack of fiscal accountability by Palo Alto city leaders and will potentially push much-needed tourism business out of Palo Alto.



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